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Internet Marketing

Search Engine Optimization

With the advent of today's Search Engine Technology, optimization is all too often an after thought once a site is built, when in fact, it should be an integral part of the web site structure and design.

If you want your web site to be found, it should be designed with both the viewer and search engines in mind. As much consideration should be given to getting your web site found as what goes into how the site visually looks. Search Engine Optimization is about understanding how search engines work and constructing the web site so that pages are visible to and can be indexed by search engines.

While this principle is quite simple to comprehend, reports suggest that less than 20% of the world’s web pages are likely to be indexed due to poorly-thought-out site design. It is clear from our own experience that the majority of web sites submitted have no consideration for search engines in their design as most pages submitted to it are usually invisible to the indexing script.

Search engine programmers design these indexing scripts, also known as robots, which are programmed to extract the relevant information from web pages. We use these indexes to store content according to the importance necessary to deliver better relevance in search results; such as headings text being deemed more important than standard paragraph text and so on.

Dynamic Pages

Most modern web sites use dynamic site structures, which makes them quicker to build and easier to maintain, however dynamic pages are not ordinarily indexed by many search engines and those that do, tend not to follow links contained on dynamic pages. As a result most dynamic web sites remain invisible to search engines, or are left with only a handful of the true number of pages on the site being indexed.

We present dynamic pages so they can be viewed and indexed by search engines. This means links can be followed and pages indexed in the same way as old fashioned hard coded web site, while we maintain the power and scalability offered by dynamic site design.

Enhanced Search Engine Listings

Think quality not just quantity

Just getting your web site found is not enough. It would seem great to get 10,000 visitors to your web site, however if you were selling skateboards in Colorado and those 10,000 visitors were elderly pensioners living in Florida, suddenly it doesn't seem so great.

In order to be successful online you have to place your web site in front of someone interested in what you offer. This means it usually makes sense to pay a bit more to get your site in front of 10,000 skateboarders than to hope you might find one within a snapshot of the entire web community.

Probably the most cost effective method of doing this is to use Enhanced Search Engine Listings.

While there are numerous paid inclusion options on numerous search engines around the globe, the principle is the same. You pay to ensure your web site is presented at or near the top of search results when someone searches for specific keywords relating to your business.

Consider This

If you don't sell globally, why advertise globally? Search engines such as Yahoo, Google and Ask are usually the obvious places for many to start advertising online. However, how many global clients do you have? If aiming at a local audience, it is likely to work out more cost effectively to pay a bit more for location targeting to ensure 98% of your advertising budget isn't wasted on people who aren't even located on the same continent.

Keyword Analysis

When adding content to your web site or choosing keyword triggers for online ads, the next problem is what keywords to choose.

With more than 200 different keyword combinations being searched by people looking for an electrician alone, most people are highly unlikely to be able to think up more than 20% of the keywords people are searching for without the use of some kind of keyword analysis.

What keyword analysis provides is indisputable proof of those keyword strings (example 'recruitment agencies', 'job search sites’, ‘careers in catering') that Internet users actually search for that relates to your web site content and target audience.

Ideally this should come at the start of the whole web site design so that you can try to include the main keyword phrases into sentences and headings that match those keywords Internet users are likely to search for.